1. INNOVATION-ADOPTION AND DIFFUSION PROCESS CASE OF MICROMAX
2. INTRODUCTION TO THE TOPICINTRODUCTION TO THE TOPIC Well Diffusion of adoption process are both Macro and Micro Process for the Marketing Organization. Now a days Marketing means not only satisfy the needs but change everyday perception of the customer to retain with the brand for life time. CHALLENGES FOR DIFUSION OF ADOPTION PROCESS Change in Media Planning. Hike of Social Media. Y-Generation Perception has been Changed. Consumer Behavior Of New Millennium. Everyday New Products. Branding Strategy has been changed
3. ORGANIZATION FOCUS WHEN LUNCHING ITS NEW PRODUCT ORGANIZATION FOCUS WHEN LUNCHING ITS NEW PRODUCT When the Organization lunched the new Product in the market the objective is always two Dimensional One is Quality of the Product which enhance to purchase the Products Second the Communication or Awareness to make interest the customer to purchase the Products NEW PRODUCT COMMERCIALIZATION MASS COMMUNICATION THROUGH MEDIA QUALITY THAN COMPETITORS
4. DIFFUSION OF ADOPTION PROCESSDIFFUSION OF ADOPTION PROCESS According to the theory its MACRO Process because to aware the Customers about the new product availiabity in market and make a difference so that the Customers are not only attracted for the Product but accept that product which is MICRO in Nature that is Adoption Process. WELL NOW THE BOTH PROCESS AND MACRO AND MICRO AS WELL. DIFFUSION PROCESS –THE SPREAD OF NEW PRODUCT INNOVATION CHANNEL OF COMMUNICATION SOCIAL CHANGES TIME
5. IS ALL THE NEW PRODUCTS IN MARKET SUCCESS FULLY SPREAD???
6. SUCCESS STORY OF MICROMAX MOBILES IN MAKING MOBILE INNOVATION
7. INNOVATION- The Product Mobile is innovated by Micromax in DESSI Style and the Peoples are like the mobile phone as its so close to the Market Leader of the Millennium SAMSUNG Mobiles Well The Second Innovation is the Sound Quality is So good and Asssoseries are also Available Third Innovation is the Company Lunched the Mobile Phones in Large Segmentation all over in India COMMUNICATION- Making the Action Star Akshya Kumar the Brand Promoter for Mcromax the Organization make different Campaigning planning and Media Planning in all over India which provides great deal of Success to Micromax Mobiles Phones.
8. Social Chhange Micromax Mobile is the Great leader of Social change, He adopts only one thing that is Providing the Android phone or Smarts Phones with Minimum Prices to the Young Generation and college Users Against the leaders. Again the Micromax adopt the new change in Society that is Music and Message, The Both types of Mobiles are Provided by Micromax against the Leaders. TIME Micromax lunching the product in India during the Price war between the Mobile Phones, The Organization Target the Rural and Urban Market by Quality Product and right Lunching Time
9. MICROMAX MOBILES SALES GRAPHMICROMAX MOBILES SALES GRAPH Micromax sells around 1.3 million mobiles handsets every month, with a presence in more than 500 districts through 100,000 retail outlets in India.
10. PUSH THE TV THROUGH THE MOBILESPUSH THE TV THROUGH THE MOBILES MICROMAX ENTERED TO THE LED TV MAREKT WITH SAME MOTHER BRAND NAME THEY MAKE A PUSH STRATEGY OF LED TV THROUGH THE SUCCESS OF MOBILE PHONES THEY ARE TARGETING THE CUSTOMERS WHO ARE ALREADY AWARE ABOUT MICROMAX THEYLUNCHED UT WHEN,MICROMAX BRAND IS TRULY FAMOUSED IN INDIAN MARKET MICROMAX IS THE LEADING COMPETITOR IN INAIAN TELECOM MARKETS.SO LED ALSO MAKE A SUCCESS STORY.
11. Micromax come in television market with the launch of LED TV 24-inch to 55-inch range. Micromax has set up a one lakh square feet manufacturing. It has production capacity of 2,000 LED per day. Led TV of 24 inch from Micromax market price Rs.15,990 and full HD smart TV 55 inch Rs. 1,29,990
12. WHAT IS THE POINT OF FAILURE OF LED IN MARKET WHAT IS THE POINT OF FAILURE OF LED IN MARKET INNOVATION- Micromax providing the same resolution like Sony and Samsung in market ,The design and the Facility is Almost same to the competitors Products. Micromax has only aim on Technical Revolution but the other facility ,Music,Audio,Visuals are remain Same like Competitors COMMUNICATION- The Media Communication is too Poor, Organization wants to Push the Product in the ways of mobile There is No Brand Promoters for the Led TV The Organization has Less Brand Promotion and Sales Promotion Strategy in Market
13. WHAT IS THE POINT OF FAILURE OF LED IN MARKET WHAT IS THE POINT OF FAILURE OF LED IN MARKET SOCIAL CHANGES Present Market of LED is Price War and Nothing Micromax Price is Almost same to Sony and Samsung Social Adoption is Poor Because the Mobile and Tabs are Available Time- The Lunching of the LED TV in wrong time because the ERA is for TABS AND MOBILES Second the Growth of Led is not so high, Because Global Competitors are available
14. WHAT IS RIGHT MARKETING STRATEGY FOR THIS PROCESS WHAT IS RIGHT MARKETING STRATEGY FOR THIS PROCESS Micromax have to change the strategy of marketing campaign and must make a brand Promoters to the LED Products Micromax should provides some seasonal offers or Sales Promotion for the Products Micromax should adopt the Price Penetration for initial Step in Market Micromax should provides some Social Marketing Process and Advertise the Products there
- ↑ Rath, S. (2015, January 7). INNOVATION-ADOPTION AND DIFFUSION. Retrieved April 6, 2015, from http://www.slideshare.net/swagatpuri/innovationadoption-and-diffusion?qid=a87d9d9b-afa6-4f40-bc58-05e4f8dd54f9&v=default&b=&from_search=4